Flora Styles: Urban Sanctuary

The first step of a journey is the most exhilarating. When you’re at the start of something new, you often can’t imagine where the adventure will lead. Creating Flora Interiors has been like that-- the wildest ride and one of the most rewarding experiences. It’s provided me an incredible opportunity to meet inspiring people and become invested in their lives in a meaningful, close-knit way.


I had the honor of collaborating on this kind of memorable project with a darling couple who built their dream home in the Sloan’s Lake neighborhood. This couple is all about organic style and ease of living. The idea was to create a connection with the natural world that worked equally well with a book in your lap during a quiet moment or a cocktail in hand at a party.

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Mid century modern style has a solid foundation with an emphasis on pared-down forms, contemporary patterns, natural materials, an investment in locally made artwork, and seamless flow between the outdoors and in to create a beautiful melody of functional comfort and chic style.

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We manifested a combination of design elements, from the iconic furnishings, strong patterns, bold lighting, and color choices to the flow of indoor and outdoor environments in this urban sanctuary. By incorporating a few authentic pieces throughout the space, you can anchor the style without spending a fortune on an entirely period-perfect look.

Paring down, from more to less, is another truly mid-century modern style philosophy. From the actual structure of the house and the layout of the levels to the items you fill it with, the ease of this style is grounded in the minimal-fuss and open feeling of the rooms. Stripping down to the essential forms in an environment doesn’t mean there’s no place for art, color, or glamour, but it does mean that each accent needs to be carefully considered. Make those original, bold pieces the centerpiece of otherwise simple spaces.

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We incorporated the philosophy of mid-century modern with the unique personality of our couple in the stunning Sloan’s Lake home. Choosing to keep the walls neutral, the couple went with a simple white paint then lined the baseboards with a gray trim. They added richness to the open concept of the main floor by painting an accent wall behind the formal dining table. Using a stunning jewel tone for the pop of color exuded a truly contemporary feel in the room.

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The artwork in the hallway and office were another opportunity for the couple to reflect their contemporary personalities in the space. The couple knew that they were ready to start investing in a personal art collection. They wanted art that was extra large, locally made, abstract, had a good direction in their color palette and were willing to hit the pavement on weekends or in their spare time to explore many galleries in Denver and Boulder.

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At Flora, we believe that personal pieces and thoughtful design choices make your spaces feel the most like home. You don’t need to start over with completely new furnishings or purchase a singular brand of popular stylings to achieve a design aesthetic. The vibrancy of each room is heightened by the memorable items that you display to tell your story. Your home should be a comforting place of refuge- a perfectly you, sanctuary of design and personality. Team up with Flora Interiors to turn your space into a true reflection of your style. Let’s make something beautiful together.

Top 10 Reasons to Hire a Professional Stager

When you’re trying to sell your home the top priority is to get the highest sales price as quickly as possible. By bringing in an expert stager to help you determine what parts of your home are assets that should be showcased and which areas need to be minimized or modified for mass appeal. It’s a consistent trend that real estate agents are strongly encouraging their clients to work with a professional stager. When it comes to selling your home, there’s really no better investment than professional staging.

 

1. Staged Homes Sell Faster

Professional stager can quickly assess how to merchandise your home and recommend if you will need cosmetic improvements, redesign or rental of modern furniture and accessories. Professional insight and expertise in the real-estate competition around your location gives you an advantage by knowing what works and what doesn’t for potential buyers. According to RESA professionally staged properties prior to listing sold 73% faster. People are driven by emotion. When you let a professional stager work their magic in your space, you’re essentially letting potential buyers know that it’s okay to lust after your home and put in their top dollar offers.

2. Maximize Your Sales Price

When your home makes a great first impression and emotional connection to buyers, you’re likely to have some good leverage during the negotiation.  About a third of realtors polled believe that staged homes can increase the amount a buyer is willing to spend by up 5 to 10 percent.  The return on investment of home staging is 8-12% more than a non-staged home. By selling faster and for the highest price it’s a no-brainer to stage your home early.

3. Professional Stagers Work Objectively

Homes that are decorated or styled exceptionally will still benefit from professional staging. That’s because staging shifts your focus to the actual home and layout, instead of the personal choice in décor. A professional stager knows how to make your home resonate with a variety of design types. They work objectively based on your home’s location and price range, so it doesn’t matter whether your buyer prefers a contemporary style or a traditional feel—they’ll still love the vibe of your home.

4. It Highlights Your Home’s Best Features

Today’s homebuyers have limitless access to design ideas and they’re usually well informed about what they want. Now more than ever, your home needs to look polished and move-in ready. Professional stagers work to optimize the flow and feel of every room by placing the right-sized furniture strategically in just the right spot. They know how to arrange rooms so your eye is drawn to its best attributes—like the gorgeous fireplace, or the room’s amazing view of the backyard.

5. A Professional Stager Has Inventory

It’s a fact that rooms appear smaller with no furniture. Having potential buyers walk through an empty home leaves them questioning how furniture could or would fit in a space.  Only 10% of people can visualize how furniture will fit in a space. By strategically staging each room it maximizes the potential to create that emotional connection with everyone who walks through the door. When you hire a professional stager you’re not just getting their expertise, you’re tapping in to their inventory. A good stager has access to missing puzzle pieces for your home—in the shape of loveseats, mirrors, rugs, and other items that will make your space shine.

6. Redesign as an Option

It is not always a total redo or vacant staging scenario. At times its possible to use what you have by editing, rearranging furniture for better flow or swapping items from other rooms in the house. Expert home stagers can start with the assets that exist within your home minimizing the expense of renting furniture by the month.

7. Less Stress with Professional Staging

Don’t underestimate the value of peace of mind. Calling in a professional means you’re getting the highest quality and service possible. Staging is a science as much as an art. Hiring a professional lets you take another step back from your current space. By leaving the style tricks to your stager, it’s easier to keep your eyes forward and focused on finding your new dream home.

8. A Home Stager is not the same as a Real Estate Agent

A home stager is a third party hired to market and merchandise your home throughout by creating an atmosphere that resonates with potential buyers when they walk in the door. Unlike a realtor, that helps you navigate the buying and selling process and the legalities of both.

9. Staging Helps Online Photos Pop

In today’s digital marketplace almost everyone looks at a home online before creating the shortlist to view in person. Selecting the appropriate furniture and decor can make every room feel inviting.  Fill your online listing with professional pictures to attract the more serious buyers.  They’ll fall in love with it online before walking in the door.

10. Only 1 out of 10 Buyers Can See potential of a Space

This is perhaps the most shocking yet most important statistic. You don't want the unique advantages of your home to be overlooked and left up to the buyer's imagination. An expert home stager is fluent on the latest design trends and experience in what’s needed to create the right environment quickly and at the lowest cost.  Creates a livable experience to potential homebuyers that helps them conceptualize reading books by the fireplace or entertaining backyard BBQs that immediately creates an emotional attachment to the home.

 

Staging is a strategic marketing tool in any market that is critical in getting the highest sales price for your home. Selling your home can be a stressful process. Throughout the process your home will be transformed to optimize its charm and resonate with potential homebuyers allowing them to visualize their family in the space and immediately make an emotional connection to the property. Get the top value for your home

 

 

  

The Formal Dining Room Is Alive and Well

While many homeowners in recent years have chosen great rooms with informal dining areas, the formal dining room is alive and well. It is still an ideal fit for those who love to entertain friends and family with fine food and wine in an intimate setting. Here ae a few tips to make your dining room uniquely beautiful and functional:

  •  Manage your budget by choosing one high-impact element for the space. Your space may call for graphic wallpaper, herringbone floors or a dramatic chandelier to create the look and the mood you want. You may also create that impact with furniture -  a custom-made table or even well-chosen mismatched chairs.
  • Warmth and intimacy are the benchmarks of the fine dining experience so lighting is crucial. Windows that bring an abundance of light for a lively brunch can also be framed in silk taffeta draperies ushering in the sparkling lights from your pergola for a magical dinner party. Dimmable lights can make a big difference and are easy to install. If you’re making some structural changes, consider a double-sided fireplace to separate your living and dining rooms. Your guests will not only enjoy the flickering lights from the fireplace but also the feeling of warmth and coziness that a fireplace delivers.
  • A highly functional dining room depends upon the type of gatherings to be hosted there. If you and your guests enjoy sampling and drinking fine wines you may want to install a transparent, temperature-controlled wine wall. It is not only a storage solution but it is also a dramatic design element. More typically, comfortable serving space is what makes the room more functional so look for a buffet or console that provides the space you need but with a unique style, from vintage to iconic modern. 

Don't Be Boring!

 

Sometimes the best advice for creating the best interior design for your home is just plain good advice for life  - and this is one of my favorites. Don't be boring!

Here are just a few examples of ways to make your home design more interesting and fun, and absolutely less boring.

·         Introduce seasonal touches – with a seasonal wreath on the front door.

·         Create an accent wall – with a new color or even a “coffered look”.

·         Spruce up the sofa – with variety in shapes, sizes and textures of decorative pillows.

·         Update the “first impression” – with a fresh, new paint color on your front door.

There are countless ways for you to make simple changes to beat the boredom in your interior design. Let your imagination guide you and just have fun with it!

Learn more at http://www.elledecor.com/design-decorate/interior-designers/a7261/style-your-home-staging-pro-meredith-baer/.

 

 

How To Make a Small Room Look Larger

The right mirror in the right place can absolutely make a room look larger. But more importantly, a mirror can be a great way to add depth, creativity and style to a room. Here are a few simple ways to make the most of your mirrors:

1.       Reflect the outdoors – Strategically place your mirror across from windows to bring maximum light into the room. For more impact, hang or lean a large mirror directly opposite the largest window.

2.       Replace art with a mirror – Instead of art, hang a floor-length mirror horizontally to open up the room.

3.       Lean in – If your mirror is about three-fourths as tall as the wall, trying leaning instead of hanging it. For more impact, lean it behind a sofa or even a console table.

4.       Spruce up a fireplace – Take full advantage of the fireplace in summer months by using a mirror to create dimension and interest to the room. Just fit a mirror toward the back and add pillar candles in a variety of sizes in front.

Learn more at http://www.popsugar.com/home/How-Make-Small-Room-Look-Bigger-Mirrors-34915799#photo-34929499.

 

The Art of Hanging Art

One of the most common mistakes we see when we do a walk-through consultation for an occupied home is in the placement of artwork. These are the top two mistakes and the simple ways to correct them.

MISTAKE 1 - Most often artwork is hung too high and you find yourself looking up to enjoy and appreciate the piece. Keep in mind that in your home people are generally seated while looking around and art that is hung too high can be even more awkward.

CORRECTION – Hang your art with the center of the piece at average eye level.  Most galleries hang art so that the center of the artwork, not the top of the piece, is about 58 – 60” high. This means you need to do some math: Measure the distance between the wire and the top of the frame, and measure the height of the art and divide it in half.

MISTAKE 2 – Artwork is not in the proper scale for the wall and throws off the balance of the room. Even if the piece of art is as large as 3’ x 5’ it may still be too small for the space you have chosen.

CORRECTION -  If you have a huge open wall, you will want to work around your furniture using the general rule of covering 2/3 to 3/4 of that area with your artwork.  If just one piece looks too tiny on the wall (especially in a narrow space), hang a vertical series of pieces of the same size. Groupings of three and five create a natural center and keeping the space between each piece the same creates a more unified look.

Learn more at https://www.thenest.com/content/wall-art

8 Cant Miss Home Staging Tips

Successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to have– “If I buy this house, I can live like this.” A skilled stager uses the art of “positioning” to create emotional connection points throughout the home so that when buyers step into the house they FEEL HOME - eight steps known as the FEEL HOME Staging Philosophy

1.       First impressions - Room by room, the stager will take note of buyers' first impressions, what grabs us, what glares at us and what gives us a feeling of home. Stagers assess scale, balance, rhythm, pattern, texture and color to find simple solutions to create harmony.

2.       Eliminate clutter - The packing starts now as we recommend what should be removed from each room to create a more clean, open and spacious feel.

3.       Emphasize the positive while downplaying the negative - The stager identifies the focal points and then emphasize what they love about the room and distract from the negatives.

4.       Lighten up - Focusing on lighting and color, the stager will help you make each room into a bright, warm and inviting space.

5.       Home buyers’ appeal - The stager will depersonalize each space so that buyers are not reminded that this is your home. They will see it as their own.

6.       Obligations – cleaning and repairs - Together we get rid of the buyers' mental repair list by making sure that we do it ourselves.

7.       Modernizing - We use what you already have and recommend items for you to purchase now, for staging and for future use in your new home, to update and modernize your look.

8.       Emotional connection points - Creating the "Wow Factor" is where the successful stager really shines. Here we build in the subtleties that make the buyers subconsciously "feel home" and desire to live there. Creating those emotional connection points is the effective merger of marketing strategy and merchandising.

*Adapted from the Home Staging Resource staging certification program.

I'm Ready to Sell...Maybe

"I'm ready to sell. I've already emotionally detached and prepared to do whatever it takes to stage." How often we hear this when first meeting the homeowners for an Occupied Stage Consultation. But we know from experience that this is frequently a case of "easier said than done." Selling your home is filled with so many emotions, from excitement to anticipation - even at times a little sadness. Whatever the case, the process can be overwhelming. This is one of the most important reasons to hire a professional stager rather than trying to do it all yourself. We help you make the hard choices, like repainting your beloved violet master bedroom in a color that will appeal to buyers in your target demographic or packing away your overflowing collection of Star Wars figures so buyers can see and appreciate the amazing storage space that your built-in cabinetry provides. Our job is to help you prepare your house to sell quickly and at the best price and helping you manage the emotions and stress is an essential first step.

Start with Three Steps in Staging to Sell

There are several crucial elements in staging a home successfully for quick sale at a great price and these three simple steps are a great place to start. 

  • Eliminate the clutter - Go through every room, including closets and storage, and pack away or discard everything that you can live without while your home is on the market. Treat it as a way to get a head start on packing for the move. A good rule of thumb is that you should remove about half of what you have in your closets, storage areas and even bookshelves and counters. You want the buyers to see a home with plenty of living and storage space and overflowing spaces give exactly the opposite message.
  •  Update with paint - A fresh coat of paint will make your home look cleaner, fresher and more modern. You would be surprised by what a coat a sparkling white paint can do for doors, trim and windows. Then check out Benjamin Moore Color Trends 2016 to select the perfect shade for walls and accents. Neutral doesn't just mean beige! http://www.benjaminmoore.com/en-us/for your home/benjamin-moore-color-trends-2016
  • Give the Kitchen a Facelift  - If your appliances are outdated consider replacing them with modern stainless steel choices. Stretch your budget by painting cabinets and adding new hardware. Finish it off by replacing outdated or worn countertops. Money well spent! Research has shown that sellers easily recoup the cost of kitchen improvements.